Search Engine Optimization (SEO)
What is SEO and what will it do for your business?
Search Engine Optimization (SEO) is the way customers can find your website with any search engine like Google, Yahoo and Bing, without going down the route of pay for click.
Pay for click means every time someone clicks on your pay for click advert, you get charged for it.
An effective SEO strategy starts with research and analysis of your website, and then using the information we have found, we start to add keywords and meta data to your website or shopping cart.
Meta tag data means putting information the code of your website so that it increases your ranking i.e. customers can find you in search engine easier.
Our SEO Process is:
- Research: Analysing your website and where it ranks (i.e. where customers can find it on a search engine).
- Optimization: Adding keywords and meta tag data (i.e. adding the relevant words to the back of your website or shopping cart to help your customers to find you easier in a search engine).
- Refine: Using website analytics, we can check on the effectiveness of our strategy and change it if necessary, to get better search engine results.
Also, by adding Social Media to your website or shopping cart e.g. Facebook and Twitter etc. it can help to get better search engine results. If you do not have any Social Media account(s), we can create them for you.
For the costing of any Social Media account(s), please speak to your Universal Websites sales representative.
We recommend every 6 to 12 months you should review your SEO strategy for maximum search engine results.
So SEO is a no brainer- it will boost your website search engine results and drive traffic to your business, giving you the results your business desires.
All SEO pricing is done on an individual basis to get the best search engine results.